Keywords and key phrases remain important not only for blogs but for any kind of Website design or layout.
This is because keywords remain the primary means of sharing the topic of your Website with search engines and in turn with those searching the Net so that they find what they are looking for when they land on your site.
Remember, picking the right keywords isn't about tricking visitors into coming to your site. Quite the contrary.
It's about telling potential visitors and search engines like Google exactly what your site has to offer.
Here are some basic tips to think about:
- Visit Google Keyword Tool Box or a similar keyword site and experiment with some of the words and phrases related to the topic of your Website to find out which are receiving the highest searches
- Once you've picked your keywords or phrases (two should suffice) be sure to included them in the title of your page, meta-tags, if you plan to use them and as close to the top of your text as you can manage (above any photos or flash video you plan to use on your site, if possible.)
- Also choose photos and video for your Website with close attention to your site's topic. If photos and video are from a file sharing site like Flickr or YourTube try to choose content thatg is titled or tagged with related Keywords. If uploading from your PC, make sure to keep your site's topic in mind when writing captions
- DON'T overdo it. Yes, you want Google and potential visitors to know what your Web page is about but you don't want to stuff your Website with the same two key phrases over and over again creating an article no one wants to read. Depending on the size of your Web document, use of the keyword or phrase in the title first line and meta-tags is sufficient and search engines may penalize you for such tactics
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